For the summer of 2024, Burts will be adding a brand-new, limited-edition flavor of hand-cooked, spicy barbecue potato chips to its lineup. The new flavor will be sold for a limited period on Amazon and in independent stores, cafes, delis, and pubs.

Industry research shows that Spicy Barbeque is a popular option among consumers as an emerging flavor in the hand-cooked snack sector, underscoring the need for flavor-packed new product development. The summer snack reflects Burts’ commitment to continuously expanding its product line to match changing consumer snacking habits by combining warm, spicy barbecue flavors with honey.

“The launch of our brand-new Spicy Barbecue flavor coincides perfectly with the onset of summer, as the perfect snack to share among friends and family in the sun. We are passionate about continuously developing our product range, utilizing our expertise to create a quality, limited-edition flavor with quality ingredients. We look forward to providing snack-lovers with a bold new flavor which helps them to discover Burts and a taste of the South West,” Claire Wade, Head of Burts Sales from Burts Chips, said.

Burts, a Devon-based company, places a premium on provenance; on the back of every pack, they identify the specific chef and potato farmer. Every flavor of Spicy Barbecue potato chips is made with potatoes from South West local farms, including Colwith Farm, Splattenridden Farm, New Rydon Farm, Hay Farm, and Treleathick Farm, as part of the snack maker’s commitment to helping the community.

The 40g and 150g versions of the limited-edition artisan snack are carefully crafted in tiny amounts. The new limited-edition Spicy Barbecue product is free of artificial flavors, gluten-free, and HFSS compliant.