With its creative potato chip flavors, Lay’s has been taking fans to their favorite places for years. The most popular potato chip brand in America is launching its newest campaign, Lay’s Flavor That Hits Home, this spring, and it’s bringing customers on a trip back to their hometowns.

Inspired by different regions across America known for their signature plates and flavors, the new lineup brings back four fan-favorite offerings: Lay’s Crispy Taco, Lay’s BLT Sandwich, Lay’s Fried Pickles with Ranch and Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips. All it takes is one crunchy bite of each variety to instantly be reminded of home.

“As a leader in product innovation, Lay’s continues to bring fans delicious flavor experiences on a potato chip. With the Flavor That Hits Home lineup, we’re helping fans taste the cherished dishes they know and love from their hometowns in an entirely new way, with the hope that every bite inspires fond memories of enjoying meals back home with family and friends,” Tina Mahal, senior vice president of marketing, PepsiCo Foods North America, mentioned.

Fans can find the four regionally-inspired potato chip offerings for a limited time. Inspired by the West Coast, Lay’s Crispy Taco flavored chips offer hints of ground beef, sour cream, cheese, lettuce, and tomato in one crispy bite. In a nod to the Northeast and Atlantic regions, Lay’s BLT sandwich-flavored chips combine tastes of smoky bacon and tomato in a savory, crisp spin on one of America’s most beloved sandwiches. Lay’s Fried Pickles with Ranch flavored chips take a page out of cookbooks from the South and Midwest with notes of dill, fried batter, and ranch dressing. Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips mix the zesty citrus taste of lime with the kick of cracked pepper – all in one kettle-cooked bite.

Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips can be found nationwide while the other three varieties are available regionally in the areas that inspired their flavor.

Beginning in April, Lay’s will also host three pop-up sampling events in Chicago, Tampa, and Los Angeles, where fans can embark on a flavor journey as they step into an immersive Lay’s exhibit and try all four of the Flavor That Hits Home potato chip flavors.

The four Lay’s Flavor That Hits Home potato chip varieties are available now for USD4.99 in 7.75-8oz sizes with Lay’s Kettle Cooked Lime and Cracked Pepper flavored chips also available for USD2.69 in a 2.5oz size, for a limited time.