Snacking that is both sweet and spicy is popular right now; during the previous year, there has been a 38% increase in ‘spicy’ talk among snackers and on food menus. Club Crisps and Mike’s Hot Honey are capitalizing on their popularity by offering fans the collaboration of their dreams. Presenting Club Crisps, a brand-new, limited-edition snack with a crispy, buttery twist that is seasoned with Mike’s Hot Honey.

To provide a tantalizing snack with everything, Club Crisps has partnered with America’s Original and #1 Hot Honey brands for their first-ever brand cooperation. Each crisp has a light, buttery foundation and is flavored with the famous sweet-heat combination of 100% pure honey and jalapeño peppers from Mike’s Hot Honey. With lingering buttery flavors and the ideal ratio of heat and honey for the spicy-curious, every bite melts in your lips and makes you want to try the next crisp.

“We’re always eager to learn what our fans’ new flavor obsessions are so that we can create a fun and unique snacking experience. Working with Mike’s Hot Honey to create this sweet and spicy new crisp for the ever-growing spicy snacker segment is an exciting first-of-its-kind innovation for Club Crisps and the entire Club portfolio. We can’t wait to work with the Mike’s Hot Honey team to bring fans just what they’ve been waiting for with this limited-time innovation sure to deliciously spice up you and your club’s snacking game,” Carrie Foose, director of brand marketing for Kellanova Crackers, mentioned.

The four deliciously munchable varieties of Club Crisps – Sea Salt, Ranch, Sour Cream & Onion, and Sweet & Salty – as well as the entire Club Crackers portfolio, which offers something for everyone, are now joined by Club Crisps flavored with Mike’s Hot Honey. Following last summer’s inaugural Club Crackers portfolio brand collaboration with JaM Cellars – Butter Chardonnay-infused Club Minis – comes this sweet-heat partnership.

“We couldn’t think of a better way to bring our first cracker-brand collaboration to life with the iconic, buttery crisps of Club. We hope Club and Mike’s Hot Honey fans enjoy relaxing and snacking on these buttery Club Crisps infused with our distinctive sweet-heat for a unique and delicious way to satisfy their cravings,” Mike Kurtz, founder of Mike’s Hot Honey, added.

Club Crisps flavored with Mike’s Hot Honey will be available for a limited time at retailers nationwide starting in May for an SRP of USD3.99 per 7.1-ounce bag.