Foodservice industry veteran Charles “Chip” Callahan is joining Masser Potato Farms as director of foodservice sales, effective immediately.  

Callahan joins the Masser Potato Farm team with over 30 years of foodservice experience leading the sales and marketing of both fresh and frozen produce companies as well as foodservice suppliers, like U.S. Foods.  Now, in his new role, Callahan will elevate Masser’s foodservice program to new heights: “It’s time to make potatoes sexy again.  Masser’s has the right facilities, people, and products to advance the culinary component of foodservice.”

“Chip’s deep industry knowledge and connections will help us fulfill our ongoing mission and vision to serve our customers by delivering innovative solutions and extraordinary service,” said Masser Farms president & CEO Dave Masser. “As an eighth generation farmer, we understand the importance of fresh produce to the foodservice industry and strive to innovate by bringing culinary drivers into our fresh product portfolio. Chip’s leadership and experience will help us deliver even more value to our foodservice customers. I am delighted to welcome him to the Masser team.”

Callahan will report to Brock Snyder, Masser Potato Farms VP of Sales and Procurement. “We have made significant progress in expanding our value-added fresh and fresh-cut potato offerings in foodservice through our Keystone Potato facility,” said Snyder. “Chip’s leadership and experience will be a valuable asset to the company as we continue to advance our product portfolio and culinary expertise so that we can fully leverage what we expect to be significant and differentiating foodservice capabilities in order to capitalize on our future growth opportunities.”

Masser Potato Farms and the Masser family have been growing and delivering quality potatoes to the American retailers and foodservice operators for over 8 generations. Located in the beautiful Pennsylvania Dutch region of the Hegins and LykensValleys, Masser Potato Farms combines years of potato farming experience with today’s newest technology.    

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