Leading Irish grocery retailer SuperValu expects to sell EUR32m in homegrown Irish potatoes this season, according to an announcement made on July 20.

Wexford brothers John and Chris Fortune (pictured), second-generation farmers based in Kilmore, Co. Wexford, grow the new season potatoes.

As long-standing suppliers to SuperValu for the last 15 years, the Fortune brothers have been growing Irish potatoes on their family farm for over 30 years. John and Chris also supply SuperValu with baby salad potatoes and are one of the few Irish famers who specialize in growing and harvesting baby potato crops.

Martin Kelleher, managing director at SuperValu, said: “As the number one supporter of the Irish agro-food industry, SuperValu is committed to delivering high quality locally-sourced Irish produce to consumers. SuperValu works with more Irish suppliers than any other retailer in the country and our long-term relationships with suppliers like John and Chris allow us to continue to drive the fresh food leadership agenda while giving shoppers the very best in locally sourced fresh food. We look forward to working with the Fortune brothers for many years to come as we continue to fulfil our commitment to supporting local.”

John and Chris Fortune will provide SuperValu stores across Ireland with a rich supply of New Season Irish potatoes, including Roosters and Queens, with Kerr’s Pinks and Golden Wonders available in stores from August.

SuperValu sources from over 2,200 Irish suppliers – more than any other grocery retailer in the Irish market – equating to an annual economic contribution of EUR2.19bn.