Germany: A New Branch of AVR Opens in November
AVR, a major global leader in the potato cultivation industry and manufacturer of a complete range of machinery, announced a major expansion of the business with the creation of a new branch in Germany.
This new company will act as AVR’s strategic base of operations, to provide close and timely service to its German customers and dealers, and utilize know-how applicable to the local German market.
“Germany is one of the most important potato-producing countries in Europe and is therefore an extremely important market for AVR. As this is a key market for our potato machinery, now and in the future, AVR will additionally and continuously invest in the German market,” Stefan Top, managing director of AVR, explained.
The new branch is situated in the municipality of Uetze, which is in the middle of a significant agricultural region and has excellent access to the A2 and A7, two major highways that connect to other agricultural regions. The commercial, technical, and logistical tasks will all be combined into one support center. For example, the warehouse that will be built there will guarantee quick shipping of spare parts throughout Germany. Additionally, the firm will support the large German AVR dealer network by arranging local training and sharing technical expertise.
As it approaches its 175th anniversary, AVR has established itself as a reputable producer of farm equipment. Thus, the company’s entry into Germany is significant, and it looks forward to applying its wealth of knowledge to help the regional market.
November 12, 2023, in Hanover, Germany, will see the opening of the German branch of AVR displayed at Agritechnica, a significant agricultural expo. The AVR booth (hall 25, booth G09) will give a “birth gift,” to every guest.
