AVR Signs Partnership With Agristo Masa in India
AVR and Agristo Masa, two businesses with Belgian and West Flanders origins, are stepping up their collaboration with a new investment goal. AVR Managing Director Stefan Top and Agristo Masa struck a deal to buy two more AVR potato harvesters during the next two years during the Belgian Economic Mission to India (26 February–5 March 2025), which was led by Princess Astrid. An AVR harvester was delivered earlier this year; this comes after that.
The goal of the mission, which included a large group of Belgian businesses and decision-makers, was to improve Belgium-India economic relations. Agristo Masa’s continued growth and the introduction of the first AVR machine in the Indian market were among the trade agreements and partnerships announced as part of this.
With this agreement, Agristo Masa and AVR are taking another step in their international growth, leveraging Belgian technology and expertise globally.
“I think this is very unique in India. The fields here are small, and the whole agriculture here is organized small. In India, as in other developing countries, we are seeing rural depopulation, which means there are no more people available to harvest manually. So mechanization is becoming increasingly important to future-proof agriculture here in India,” Stefan Top, Managing Director of AVR, emphasizes the uniqueness of this deal.
Thanks to the investment in AVR potato harvesters, Agristo Masa can therefore count on a more efficient harvesting process, increased capacity, and a smooth supply of high-quality potatoes, which is essential for their production lines.
