The Belgian Potato Trade and Processing Industry Federation (Belgapom) will take part in the major Indonesian food expo SIAL Interfood 2017, to be held at the Jakarta International (JI) Expo Kemayoran in Central Jakarta from Wednesday to Saturday.

Belgapom representative Wouter Trybou said it was part of a two-year campaign to boost exports of Belgian fries, according to thejakartapost.com.

The five exporters of fries that will join the event are Agristo, Bart’s Potato Company, Clarebout Potatoes, Ecofrost and Mydibel.

“This year is the first year of our campaign. We’re targeting B2B [business to business] transactions in food services, the retail sector and quick-service restaurants. Next year, we’ll target more in the retail sector,” Trybou told a press briefing on Monday. “Our fries are made from the Bintje potato. It’s a non-GMO [Genetically Modified Organism] grown without coloring,” he added.