800 Exhibiting Companies to Be Present at Macfrut 2021
Between September 7 – 9, 2021, the international fruit and vegetable industry will gather once again in person at the Rimini Expo Centre (Italy), for a three-day trade fair packed with events, technical tests, and, above all, trade relations.
A total of 800 exhibiting companies will be present at Macfrut 2021, 20% of which are from abroad, representing all industry segments (production, technology, machinery, packaging, logistics, services, etc.), and 500 international buyers have already been accredited.
“Trade relations should be conducted face to face; however, over the last few months, they have been subject to restrictions due to the ban on in-person gatherings at large specialist events. The figures show that sector professionals are very eager to meet again and feel the need to do so,” said Renzo Piraccini, President of Macfrut.
A Hybrid Format
Macfrut 2021 will be a special edition, not only because this will be the first major in-person event for the fruit and vegetable industry, but also because it is a hybrid format. Those who will not be able to come to Rimini can participate virtually by registering at macfrutdigital.com. The online platform will offer the opportunity to hold B2B meetings, watch recorded conferences and visit the virtual stands of the exhibiting companies.
Among the exhibitors, Sorma Group announced they would be presenting their new weighing machine, with superior performances in terms of speed, precision, and delicacy, at the Macfrut 2021 trade show.
“The new weighing machine to be unveiled at Macfrut is the result of the adoption of the best existing technologies and Sorma’s non-stop dialogue with the industry. Our goal is to develop projects that meet concrete needs in the after-harvest segment, where we can now offer a unique service. This machine represents another step forward in technological innovation and the fight against waste,” wrote Andrea Mercadini, CEO of the Sorma Group, in a recent press release.
In fact, it is a completely new development for Sorma, which has gathered inputs and feedback from its partner packers to design a piece of machinery that meets a hitherto unsatisfied need in terms of low cost, compact size, and speed.
A Covid-free Trade Fair
Following the Covid-19 measures taken by the Italian government, Macfrut will only be accessible to those who have a Green Pass or an equivalent international certificate. Those who do not have one will be able to take a rapid test at the exhibition center at either of the two entrances.