Harvesteye, a machine-learning-driven crop insights platform, will attend the World Potato Congress at the end of May to continue displaying the actionable insights it provides to growers on the global agricultural stage.

HarvestEye is a patented device developed by agri-tech R&D firm B-hive Innovations that gives growers important information on the size and count of root crops as they are lifted. This information is not available from traditional sampling.

The 11th World Potato Congress, which is running from 29 May – to 2 June in Dublin, features more than 1,000 participants from across the globe, with ‘The Changing World of the Potato’ being the driving theme underpinning the discourse at this year’s event.

“We are delighted to be showcasing HarvestEye once again on the global root crop stage. The event is an opportunity to engage with the potato growing community – to address their needs and more effectively map crop performance through vision sensing technology, which effectively monitors crop variability and helps growers maximize their yield. At the World Potato Congress, we will be further increasing awareness of our innovative product to businesses across value and supply chains and look forward to discussing with the delegates the unprecedented insights that HarvestEye offers,” Vidyanath (Vee) Gururajan, managing director at HarvestEye, who will be speaking at WPC, said.

Fitting to both existing harvesting and grading equipment, HarvestEye is a cost-efficient method to achieve targeted agronomic performance, whereby data is collected by the product and delivered to an online portal.

Following exhibiting at April’s global fresh produce exhibition Fruit Logistica, WPC continues to raise awareness for HarvestEye, as the technology expands into new and existing territories – including central Europe, the US, and Asia-Pacific.

“We are constantly in dialogue with a range of farmers to see how we can better meet their needs for a crop harvesting insights tool. Having recently visited India, The United States, and Majorca to speak with growers and trial HarvestEye, our product is constantly evolving to improve the accuracy of the harvest performance data we can gain across a range of different varieties and soil conditions. In turn, we are enhancing confidence across potato supply chains and maximizing returns for all parties through reduced wastage and increased efficiency,” Vee added.

HarvestEye will be exhibiting at stand 27 at WPC 2022 alongside other potato technology innovators. Interested parties can also hear further from Vee as part of WPC’s speaking program on Innovation in the potato supply chain, taking place on 1 June at 10 am.