Tomra Food Center in Valencia and Tomra 5A Highlights at Fruit Attraction 2024
Tomra Food attended the opening day of the 25th edition of Fruit Attraction, the main international trade fair for the fruit and vegetable industry, which took place from October 8 to 10 at IFEMA in Madrid, Spain.
At the event, the company’s officials discussed the benefits of its new regional structure, which includes a new headquarters in Valencia.
David del Castillo, Regional Sales Director for Southern Europe, emphasized the positive results the company is achieving with its new regional structure, which enables closer relationships with customers.
“The new regional organization enables us to respond to our clients’ needs more quickly and efficiently. While we maintain our global presence, we engage with our customers on a local level. A key component of our EMEA strategy is the Tomra Food Center in Valencia, which celebrated its first anniversary in September. This facility enables us to eliminate intermediaries and interact directly with customers in Spain, addressing their commercial and technical support needs. Additionally, we offer training programs for new and existing clients, as well as a demonstration hall where we can showcase the advantages of our equipment firsthand,” del Castillo added.
‘A Key Component in the Production Line’
Tomra Food used the highly-anticipated 25th Fruit Attraction event in Madrid to also present the Tomra 5A, the company’s bulk sorting solution for whole products like potatoes.
The Tomra 5A is a high-capacity sorting and grading machine, designed for large volumes, enabling the sorting of food while effectively removing a wide array of foreign materials. Equipped with pulsed LED technology, cameras, and near-infrared (NIR) sensors, it guarantees exceptional detection and removal of defects.
“The Tomra 5A is a key component in the production line for eliminating impurities that could compromise food safety and removing quality defects,” David del Castillo mentioned.
Tomra Food’s present and future areas of focus
In light of market forecasts, Tomra Food has already established its strategic focus.
“Sustainability will be an increasingly important priority in the industry, and Tomra is fully committed to the circular economy. This commitment is in Tomra’s DNA, reflected in our motto #EveryResourceCounts. […] We will focus on specialized and premium products due to market segmentation; we will adapt to regulatory changes regarding food safety, labeling, and sustainability – areas in which Tomra is already well-aligned,” del Castillo concluded.
