Research from Nielsen’s Consumer & Media View (CMV) survey shows that almost a third (32%) of Australians aged over 14 claime to have eaten or bought fish and chips in the past six months, with consumption peaking during the warmer months (October to February).

More than 8 in 10 (81%) fish and chips eaters/buyers live along the Australian eastern seaboard.

The fish and chips category is particularly popular among older consumers with more than half (51%) of all Australians who ate or bought it in the past month aged over 50. Almost two-in-three (63%) say they have no children under the age of 17 in the home; 22% are retirees; and 22% are grandparents.
And while 79% of fish and chips buyers are Australian-born, consumers born in the U.K. and New Zealand are more likely to eat fish and chips than other nationalities – consistent with its traditional British origins.
Encouraging the younger generations to rediscover their childhood love of fish and chips is key to growing the most traditional takeaway, according to Nielsen.