The frozen potato market was valued at USD12.25bn in 2021 and is expected to grow to USD19.54bn by 2028, at a CAGR of 6.89% during the forecast period.

The frozen potato market in North America is being pushed by rising demand for convenience meals, hectic lifestyles, and the expansion of the food service industry. The U.S. is the region’s largest market, followed by Canada.

Frozen potatoes are an established sector in Europe, with significant penetration and demand. The market is being driven by rising demand for convenience foods and the expansion of the food service industry. The main markets in this area are the United Kingdom, Germany, and France.

The Asia-Pacific frozen potato market is quickly expanding, owing to increased urbanization, rising disposable incomes, and changing lifestyles in emerging markets like China and India. Over the predicted period, the region is expected to increase significantly.

The Latin American frozen potato market is being pushed by rising demand for convenience meals, hectic lifestyles, and the expansion of the food service industry. Brazil and Mexico are the region’s two main marketplaces.

The Middle East and African frozen potatoes market is being driven by rising demand for convenience meals and the expansion of the food service industry. Over the projected period, the market is likely to increase significantly, particularly in countries such as Saudi Arabia, South Africa, and the UAE.

“One of the primary drivers of the frozen potato market is the convenience that frozen potatoes offer. Frozen potatoes can be easily stored and prepared, making them a popular choice for busy consumers and food service operators. Additionally, frozen potatoes have a longer shelf life than fresh potatoes, which can reduce waste and save money,” according to a recent Latest Growth Research report.