U.S.: Potato Retail Sales See Positive Volume and Dollar Terms Between July 2023-June 2024
Potato retail sales in the U.S. grew in both volume and dollar terms between July 2023 and June 2024. Dollar sales for the year rose by 4.6% to USD18.3bn, while volume sales increased by 1.3%.
Sales of fresh potatoes increased by 2.2%, while sales of potato chips decreased by 0.2%. Frozen potatoes showed little change in volume, with a 0.02% drop. Despite making just 6% of total sales, deli-prepared sides saw the biggest volume rise (5.4%).
The retail dollar sales of every variety of potato – aside from fresh – rose. Dehydrated potatoes (8.9%) and frozen (14.6%) showed the biggest increases. Fresh potato sales in US dollars decreased by 1% but still totaled over USD4.2bn.
Yellow potato dollar sales increased 4.9%, along with petite (0.2%), medley (5%), and fingerling (+3.4%). Dollar sales of russets decreased by 0.8%, along with reds (-7.5%), whites (-8.5%), and purples (-10.9%).
Retail prices increased 3.3% to USD2.37 per pound for all potatoes in July 2023–June 2024, slowing down from the 19.8% growth seen last year. Fresh potato prices also decreased by 3.2% to USD0.96 per pound. These metrics indicate potatoes still offer strong value for consumers and the opportunity to drive more volume for retailers.
Volume sales grew for all fresh potato pack sizes except packs greater than 10 pounds. Dollar sales for fresh potato pack sizes less than two pounds grew 4.7%, while dollar sales for 2–4-pound packs grew 1.5% and dollar sales of 8-pound packs grew 7%. Dollar sales decreased for 5-pound packs (-2.1%), 10-pound packs (-6.6%), and packs greater than 10 pounds (-36.4%).
