Key Technology Opens New Innovation Center in Hasselt, Belgium

Key Technology opens the Innovation and Solutions Center – in Hasselt, Belgium, a facility which enables processors to participate in equipment demonstrations, application tests and training, both in-person and remotely via a live video interface.
It is designed to showcasing Key’s digital sorting, conveying and processing solutions.
The 2,500 sqm facility accommodates multiple customers simultaneously for equipment demonstrations, application tests and training. It features several Key sorters, as well as vibratory conveyors. The equipment will be configured to simulate continuous processes that imitate the food manufacturer’s production environment more effectively than testing in batch mode, giving customers a more accurate assessment of how the equipment will perform with their products in their plants.
Key’s new Innovation and Solution Center in Belgium features a dedicated demonstration laboratory, a separate area for extended application testing and multiple training rooms. A live video feed gives those unable to travel to Hasselt the ability to see the same demo/test/training as those present. This feature enables any team member, present or remote, to make observations, ask questions and, if needed, effect a change in the process in real-time.“Our new center of excellence in Belgium demonstrates our dedication to building strong partnerships with our European customers. It is a vital component of our strategy to increase our global presence and bring new, innovative solutions to our customers in this important region,” said Jack Ehren, president and CEO of Key Technology. “Europe has a high concentration of very sophisticated processors in our core markets with unique processing needs that differ from those in other regions. We’re excited that our Innovation and Solutions Center in Hasselt enables us to provide local demonstration and testing, which helps us build very collaborative customer relationships to find the most effective solutions to meet each processor’s unique needs.”
The Hasselt customer center complements Key’s other Innovation and Solution Centers, which are located at the company’s headquarters in Walla Walla, Washington, USA; Sacramento, California, USA and Melbourne, Australia.
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