Oterra Introduces I-Colors Bold: Redefining Intensity in Natural Colorization
Oterra has expanded its I-Colors range with six daring new versions. I-Colors Bold was developed to address the growing demand from customers for both natural ingredients and brilliant, powerful colors.
Using sweet potatoes as raw material, it is now feasible to create a vibrant red for snack applications that can rival artificial colors for effect.
“The reduced particle size creates more intense color because there is a larger surface area to reflect light,” said Luc Ganivet, Chief Innovation Officer at Oterra. “And because of a better powder dispersion, the color is distributed more uniformly.”
With the spectrum of 10 I-Colors Bold milled powders, producers may generate richer, deeper tones at lower dosages, improving the look and feel of their products.
Applications such as snack flavoring, compound coatings, fillings and toppings for baked goods, and compressed confectionery are especially well-suited for the ultra-fine hues.
“Consumers want impactful colors, but they also want natural ingredients. That combination can be a challenge for some manufacturers. With its exceptional color intensity and immediate visual impact, I-Colors Bold allows manufacturers to meet market demands for performance and natural ingredients,” Lotte Jeppesen, Global Industry Marketing Manager for Oterra, said.
Manufacturers can anticipate increased cost-efficiency with less colorant usage in some applications and consistent quality assurance, keeping product integrity without problems like dephasing or lumps, because the colors can be added directly to the product.
Key features of I-Colors Bold include: – Intense Coloration: More intense colors with lower dosage in applications like snacks and fat fillings due to the efficiency of ultra-fine particles; – Instant Visual Impact: Flawless color distribution in powder-based products for beverages, snack seasoning, compressed candy, instantly enhancing product aesthetics; – Ideal Alternative: A perfect replacement for synthetic lakes, offering a spectrum of vibrant colors, particularly excelling in intense reds and other challenging shades.
I-Colors Bold is available immediately for manufacturers seeking to elevate their product offerings with bold, natural colors.
