Burts Herb Roasted Chicken Hand-cooked Potato Chips Available in Co-op Stores
Burts, a British snack manufacturer, is preparing to introduce its new Herb Roasted Chicken hand-cooked chips in March. Crafted for the snacking market, the new flavor will be revealed as part of the core range and available in 40g and 150g pack sizes across selected OOH channels, including regional Co-op stores.
In order to satisfy the increasing demand from consumers for high-quality, flavorful hand-cooked snacks, Burts has introduced a new taste called Herb Roasted Chicken. For an authentic taste, the product is seasoned with a well-balanced blend of sage, parsley, rosemary, and thyme. The real chicken comes from Creedy Carver, Burts’ reliable Devon-based provenance partner.
“Launching Herb Roasted Chicken is an exciting step for Burts Chips as we continue to develop new flavors that appeal to a range of consumers. With chicken consistently being the top savory meat profile for spring-summer launches in the UK over the past three years, we anticipate strong demand for this new flavor. The combination of herbs and roasted chicken will not only meet the expectations of existing customers but also attract new ones, driving sales and expanding our reach,” Sas Horscroft, Head of Marketing at Burts Snacks Ltd., commented.
The hand-cooked chips market continues to grow, with a current value of GBP293m and increasing demand from consumers seeking premium, authentic snacks. Research shows that more than 3 out of 4 consumers would buy Herb Roasted Chicken, reflecting its strong potential in the market.
In keeping with Burts’ dedication to excellence, the product is free of gluten and doesn’t include any additional MSG, artificial coloring, or flavorings. To guarantee that the chips are created with the best, freshest ingredients while also supporting local suppliers, Burts continues to use potatoes that are acquired locally from reputable British farmers.
