Celebrating Solar Event With SunChips Solar Eclipse Limited-Edition

SunChips is gaining attention as the much anticipated solar eclipse approaches. The snack brand is celebrating the inspiration for its name, the Sun, with a limited-edition offering that will be distributed exclusively during the solar eclipse’s totality period of 4 minutes and 27 seconds.
SunChips, in collaboration with astronaut and researcher Kellie Gerardi, who has gone to space, invites fans to experience a cosmic collaboration in the sky and on their tastebuds with an exclusive, new flavor mash-up: SunChips Solar Eclipse Limited-Edition Pineapple Habanero and Black Bean Spicy Gouda.
Pineapple Habanero & Black Bean Spicy Gouda combines flavors that evoke a sunny sky and bright days ahead while paying homage to the moon with a cheesy twist. Starting at 1:33 p.m. CT on April 8, as the eclipse spreads its shadow over the United States, fans may get their hands on the new taste at SunChipsSolarEclipse.com, while supplies last.
“SunChips draws inspiration from the sun so there’s no better moment to spotlight this snack than during the extraordinary solar eclipse. With this exclusive flavor drop, fans who enter for a chance to win their bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over,” Rhasheda Boyd, vice president of marketing at Frito-Lay, mentioned.
SunChips has worked with Kellie Gerardi, an astronaut and parent known for bringing space to Earth by making sometimes complex subjects approachable and fun.
“As a researcher and astronaut with a love for all things space, I can’t wait to celebrate this exciting event with SunChips. Total solar eclipses are rare and special events, and I hope people can take a moment out of their busy lives to pause and enjoy the incredible sight. That’s why I’m so excited that SunChips is commemorating this rare celestial event by offering fans a chance to get in on the fun with their exclusive Solar Eclipse flavors,” Gerardi mentioned.
While the moon may temporarily overshadow the sun’s light, SunChips will ensure that it does not remain in the background for too long. SunChips is going beyond the snack aisle to demonstrate its support for the sun, carving out whimsical messages to the moon in wheat fields along the line of totality. SunChips will donate USD50,000 to the PepsiCo Foundation’s Food for Good U.S. social enterprise, which provides healthy meals every day to youngsters in learning contexts such as school, after-school, and summer programs, in support of PepsiCo’s pep+ (PepsiCo Positive) goal. This donation demonstrates the brand’s commitment to supporting varied foods and providing access to whole grain snacks, which will be included in more than 200,000 future Food for Good deliveries.















