Chips brand McCoy has unleashed a new competition which gives shoppers the chance to win GBD10,000 instantly if they discover one of 10 golden chips in the company’s PMPs, Grab Bags and sharing packs.

It is the third year in the row in which McCoy launches the “Win Gold” campaign, but in 2019 snack enthusiasts are given twice as many chances to win as previous years. The company is also rewarding participating retailers with a GBP1,000 donation to support a charity of their choice for every winning pack sold from their store.

“Customers expect big, full-on flavors from McCoy’s so we wanted to enhance that experience even further by bringing them more excitement every time they chose a McCoy’s Grab Bag or a pack of McCoy’s Chips. As one of the most successful brands under the KP Snacks portfolio, the competition has proved highly successful over the last two years and rewards loyal McCoy’s consumers as well as galvanizing the rate of sales for retailers,” says Claire Cooper, brand manager at McCoy’s.

The promotion will run until the end of June and includes all McCoy’s (47.5g) Grab Bags, 70g PMPs and Chips 130g sharing packs in Sea Salt, Salt & Vinegar, and Curry Sauce flavors.