Frito-Lay Canada has launched its latest national campaign, “Betcha the Farm,” celebrating the Canadian farmers behind the iconic Lays ...

Bangers Snacks, Inc. has announced the nationwide launch of its caffeinated potato chips, landing in more than 1,100 ExtraMile Convenience Stores a...

Potbelly Sandwich Works has partnered with Zapp’s to launch a new Hot Pepper Flavored Potato Chip, a spicy innovation designed to appeal to the s...

Potatoes USA, the U.S. potato industry’s marketing and promotion arm, has unveiled a new snack concept dubbed “Fry Bags”, inspired by Ireland...

Nestlé-owned frozen pizza brand TOMBSTONE® launches first-of-its-kind French Fry Style Crust Pizza in the U.S. retail market, leveraging potato i...

After months of consumer engagement and over 700,000 entries, PepsiCo’s Lay’s brand has unveiled the winner of its 2025 Do Us A Flavor competit...

Calbee America Inc. has partnered with long-time grower Gold Dust & Walker Farms to debut Weston’s Family Farms Organic Potato Chips, a new l...

In a bid to rejuvenate its market presence and engage younger demographics, Thai snack brand Tasto has partnered with creative agency CJ WORX to la...

Spanish snack brand El Rustico has launched a new line of deli-style potato chips into the Australian market, securing national retail distribution...

Frito-Lay North America, a division of PepsiCo, has unveiled its latest flavor innovation in the U.S. snack aisle: Lay’s Thai-Style Red Curry fla...