Taco Bell Introduces ‘Veggie Mode’ on Its Self-service Kiosks in the US
Taco Bell officially activated in March what the company calls ‘Veggie Mode’ – a single-swipe feature that instantly transforms the menu, to show only vegetarian items on self-service ordering kiosks in the US. While most of the industry is celebrating plant-based with one single offering on their menus, Veggie Mode makes it easier than ever for consumers to gain instant access to Taco Bell’s nearly 50 American Vegetarian Association (AVA)-certified items.
Taco Bell has also expanded its amount of AVA-certified vegetarian ingredients, now including fan favorites like Potato Bites, Chalupa shells and Hash Browns.
Veggie Mode brings access to an abundance of meatless options and makes it easy to identify them, which have long been challenges for those looking for vegetarian choices.
“We’ve been doing vegetarian for a long time, but that is not enough for us. People should be given more options than one plant-based choice. With Veggie Mode, we are proud to make it even easier to order plant-based options that vegetarians and non-vegetarians can agree are delicious,” says Missy Schaaphok, RDN, Taco Bell’s global nutrition & sustainability manager.