Three Frito-Lay Limited-edition Chips Flavors Inspired by the FIFA World Cup
To give customers the chance to win soccer-themed goods and prizes, including a trip to the FIFA World Cup 2022 final, Frito-Lay is introducing three limited-edition potato chip flavors that are inspired by the FIFA World Cup.
Lay’s Adobadas embodies the vibrant Latino dish by combining chili, tomato, and lime. Lay’s Bacon Wrapped Jalapeño Popper, which was inspired by the well-known American dish, is the ideal mingling of a jalapeno kick and smoky BBQ. Lay’s Wavy Carnitas Street Tacos give the well-known Mexican street food a rich taco-style pork carnitas flavor.
Lay’s Adobadas, Lay’s Bacon Wrapped Jalapeño Popper, and Lay’s Wavy Carnitas Street Tacos will be offered in 7.75oz bags for USD4.59 and 2.625oz bags for USD2.29, respectively, in stores nationwide and online at snacks.com. Starting this month, customers will be able to purchase the new flavors.
“Soccer is the fastest growing sport in North America and, with snacking so intrinsically tied to the at-home viewing experience, now is the perfect moment to enter the game and offer our consumers new ways to heighten their FIFA World Cup experience. As teams from around the world compete in the FIFA World Cup, we wanted to provide a way to connect fans over their love of the game – and love of snacks – to deliver even more smiles throughout the tournament,” Tina Mahal, senior vice president of marketing, Frito-Lay North America, said.
A New Way to Pass the Ball
Fans in North America can now participate in the Pass the Ball Challenge by purchasing any Frito-Lay product with specially marked FIFA World Cup packaging and scanning the QR code, or by visiting Fritolayscore.com.
Fans are encouraged to sign up on the platform where their faces will be displayed on a huge digital soccer ball, uniting fans as they support their respective teams during the FIFA World Cup by utilizing creative user-generated content. Additionally, users can click on the various images inside the virtual soccer ball to see which team other people support. Fans should register quickly because the first 350,000 people will receive a unique NFT with their image on it.
A new game will be added to the platform every day, giving users multiple chances to win special prizes. These games can range from soccer trivia to an AR challenge and more.
