Mashed potatoes continue to dominate as America’s preferred potato-based comfort food, but regional and generational preferences reveal a more diverse picture, according to a new survey conducted by the Idaho Potato Commission (IPC) in partnership with YouGov.

The nationwide study, released ahead of National Potato Day on August 19, asked 3,000 Americans to identify the potato dish that best brings people together in their hometowns. While mashed potatoes led across the country, responses highlighted distinctive regional favorites that underscore the cultural versatility of the potato.

“Potatoes are more than food, they’re part of our traditions,” said Jamey Higham, president and CEO of the Idaho Potato Commission. “From a beloved family casserole to a loaded potato bar at a Sunday football gathering, these dishes bring people together, celebrating both community and culture.”

The survey results illustrated a divide between rural and urban consumers. Rural respondents showed a stronger preference for traditional dishes, with 67% favoring potato salad compared to 54% in urban areas, and 39% choosing au gratin potatoes compared to 29% in cities. Urban residents leaned toward more adventurous recipes such as gnocchi, poutine and potato tacos.

Generational differences were equally marked. Baby Boomers overwhelmingly selected mashed potatoes (73%) and potato salad (75%), while Gen Z respondents gravitated to potato tacos (11%) and poutine (9%).

“What is fascinating about this survey is how distinctly regional our comfort foods are,” Higham added. “Proof that one ingredient like the Idaho potato can take on countless delicious identities.”

The IPC, established in 1937, is the state agency responsible for promoting and protecting the “Grown in Idaho®” certification mark, which guarantees consumers are purchasing genuine Idaho potatoes.