With ‘The Little Springtime Campaign and Sweepstakes,’ The Little Potato Company is bringing a little spring into families’ cupboards and dinners. There will be multiple opportunities to win in this online and in-store competition, which will run until May 15, 2024.

“This is our first ever in-store and online spring campaign and promotion. We’re supporting the campaign with eye-catching, in-store points-of-sale (POS) and displayers to grab the attention of the consumer and encourage purchase and entry into our sweepstakes,” Heather Jeffares, vice president of marketing, mentioned.

In the spring, families are busy and active thanks to the warmer weather and longer days. The Little Potato Company is providing them with suggestions for quick dinners and outdoor meals, as well as a sweepstakes where they can enter to win free food, to help them stay energized. Ten winners – ten from the U.S. and ten from Canada – will get USD1,000 worth of goods from a variety of merchants between now and May 15, 2024. Customers can scan the QR code on ‘The Little Springtime Campaign and Sweepstakes’ point-of-sale materials in stores or go to www.thelittlespringsweepstakes.com to enter the sweepstakes.

The campaign aims to encourage customers to put Little Potatoes from The Little Potato Company on their shopping lists and in their carts by raising consumer awareness and encouraging them to give the products a try. It also gives shops a fun way to display their products. Eye-catching POS and displayers encourage customers to make in-store purchases. Social media and online paid advertising are used to encourage users to visit a website area with recipes and springtime activities for the whole family.

During the hectic spring season, The Little Potato Company makes putting supper on the table each night of the week, indoors or out, a breeze. Little Potatoes allow for less time spent in the kitchen and more time spent with friends and family around the table because they are pre-washed, peel-free, and small enough to not require cutting. Little Potato Kits are ready to microwave, roast, or grill. In addition to saving prep and cooking time, Ready Little Potato Kits include delectable spice packs that the whole family will enjoy. To help customers add a little spring to their dinners, barbecues, and pantries, The Little Potato Company offers ‘Little Moments of Happiness’ with its simple-to-prepare Little Potatoes. These potatoes are meant to add convenience and flavor to meals any night of the week.