PepsiCo has inaugurated a new Sabritas production facility in Celaya, as part of an investment exceeding USD 467 million, according to Pro Mexico Industry.

The project forms part of a broader USD 2 billion multiyear investment plan in Mexico spanning 2025 to 2028, the same source reports.

The Celaya plant adds an annual production capacity of approximately 66,500 metric tons and operates three production lines for brands including Sabritas, Doritos, Cheetos and Ruffles, according to Pro Mexico Industry.

The facility incorporates technologies aimed at improving resource efficiency and reducing environmental impact, including water recirculation systems, rainwater harvesting, solar panels and LED lighting, the publication notes.

PepsiCo collaborates with more than 40,000 agricultural producers in Mexico and purchases around 20% of the country’s potato production, while sourcing additional raw materials such as corn, wheat, bananas and cocoa locally, according to Pro Mexico Industry. The outlet also reports that all white corn used in PepsiCo products in Mexico is grown domestically.

The investment also contributes to employment in the region. PepsiCo’s operations in Guanajuato total nearly 2,900 jobs, including 210 new direct roles at the Celaya plant and approximately 800 indirect positions across logistics, transportation and agriculture, the same source states.

Supporting infrastructure includes 34 distribution centers and more than 1,100 distribution routes, reinforcing supply chain capabilities in the Bajío region, according to Pro Mexico Industry.

The development reflects continued investment in processing capacity and supply chain infrastructure within Mexico’s potato and snack sectors.