Solynta, a Dutch company that pioneered hybrid potatoes, today announced the hiring of Joost van Regteren as its Chief Commercial Officer (CCO).

Joost will be in charge of Solynta’s downstream division in this new role, managing product management, commercial initiatives, and marketing plans. Charles Miller, the current commercial director, switches his full attention to his new position as director of business development.

“I’m excited to welcome Joost as CCO to Solynta’s Executive Team. As Solynta’s product development progresses it is now time to strengthen our commercial activities. Joost brings a wealth of knowledge and experience in product management, market development, and commercial operations in the seed industry”, Solynta’s CEO Hein Kruyt said. “In this new phase of the company, we will be putting increased focus on the scaling of the commercial activities to support the introduction of hybrid potato varieties to accommodate the world’s growing nutrition demands. Joost is the perfect addition to the Executive Team”, he added.

Joost most recently held the positions of Vice President and Head of Market Development EMEA/APAC for Bayer Vegetable Seeds. Before that, he spent 25 years in international sales, product management, and commercial strategy at Bayer Crop Science, Monsanto, and Delphy, where he held a variety of senior positions. For his effective organizational leadership in several settings, Joost is well-known.

“I am thrilled to be leading the commercial activities of Solynta’s unique non-GMO breeding technology. This technology enables the development of new disease-free potato varieties that bring excellent yields and allow lower pesticide usage. This game-changing innovation offers huge opportunities for consumers, farmers, and processors around the world. It is perhaps the most promising invention to make a significant impact on the growing food problem,” Joost van Regteren concluded.