Key Technology Appoints Ricardo Andrade as Director of Latin American Sales
Ricardo Andrade was recently appointed Director of Latin American Sales by Key Technology. Andrade is in charge of the strategic planning and implementation of sales initiatives aimed at introducing food processors in Central and South America to Key’s optical sorters and food handling systems, as well as food handling and processing solutions from sister business PPM Technologies.
“We’re at an exciting moment right now with the launch of new products including Key’s Compass optical sorters and PPM fryers. As we expand the range of food processing solutions we offer, we also work on strengthening our ability to bring those solutions to more customers, including in the growing Latin American food processing markets. Ricardo has a proven track record of fostering enduring client relationships and leading cross-functional teams that outperform in high-stake markets. His experience will be invaluable as we continue to expand our capabilities in the Latin American region,” Jack Lee, Duravant Group President – Food Sorting and Handling Solutions, mentioned.
Andrade has worked in the food processing and packaging industries for over 25 years. He has a proven track record of exceeding client expectations, having worked with stakeholders in Europe and Latin America. Tetra Pak, a well-known worldwide manufacturer of food processing and packaging equipment, employed Andrade as Sales Director and Key Account Manager. He is a graduate of Fundação Dom Cabral with an MBA and Universidade Federal De Minas Gerais with a bachelor’s degree in Chemical Engineering. He speaks Spanish, Portuguese, and English with ease.
“I’m excited to join an industry leader with a broad portfolio of integrated solutions. Key and PPM’s expansive customer base, which includes many of the top food processors in the Latin American region, speaks to the value of their innovative systems. I look forward to leveraging my deep knowledge of the Latin American market, alongside the expertise of the talented sales team here, to help even more customers improve the profitability of their operations,” Andrade concluded.
