Lay’s MAX Ghost Pepper Extra Chili, Lay’s MAX Spicy Barbecue, Lay’s MAX Nori Seaweed Overload, and Lay’s MAX Extreme Sour Cream and Onion were the four new Lay’s MAX flavor variations that were unveiled during the “MAX REBORN” launch event on June 25, 2023, in Siam Square.

Lay’s MAX Spicy Barbecue, Lay’s MAX Nori Seaweed Overload, Lay’s MAX Extreme Sour Cream and Onion, and Lay’s MAX Ghost Pepper Extra Chili all have incredibly spicy flavors. Lay’s MAX Ghost Pepper Extra Chili is also very aromatic and has a strong BBQ flavor. The price of each of the four Lay’s MAX flavor variations is USD0.68 for a 44-gram pack and USD0.91 for a 69-gram pack. For a limited time, customers can acquire a 44-gram pack for just USD0.51 exclusively at all 7-Eleven convenience stores until August 23, 2023.

Lay’s MAX has also introduced three charismatic presenters to boost its relationship with younger generations: Nont – Tanont Chumroen, Bright – Vachirawit Chivaaree, and Bowkylion – Pichsinee Veerasuthimas. They will contribute to a better link between the company and its younger audience. This new taste and presenter lineup is part of the “Unleash Your Inner MAX” idea, which enables Gen Z customers to express themselves in style.

These presenters symbolize consumers who are brave enough to express their identities and remain true to themselves, overcoming hurdles and realizing their full potential.

Chonlakorn Apichattham, Marketing Director of Pepsi-Cola (Thai) Trading Company Limited’s Foods and Snack Business, stated her enthusiasm for “MAX REBORN.”

“The launch not only introduces the four new Lay’s MAX flavor variants, including Lay’s MAX Ghost Pepper Extra Chili, Lay’s MAX Spicy Barbecue, Lay’s MAX Nori Seaweed Overload, and Lay’s MAX Extreme Sour Cream and Onion, but it also offers a delightful snacking experience that allows customers to ‘enjoy the crunch and ridged potato chips to the max.’ Lay’s MAX breaks the norm of ordinary potato chip consumption by delivering immensely rich and sensational flavors. The appealing packaging design adds to the overall experience,” Apichattham, cited by Bangkok Post.

The “MAX REBORN” participants were treated to a breathtaking performance by a group of 50 skilled dancers during the “Dance to the MAX” session. The Y2K ultimate dancing game, “The MAX Song” stage with Bowkylion and Nont Tanont singing their hit tunes, and “The MAX Photo Booth” gave attendees plenty of opportunities to capture great moments with specially created Lay’s MAX stickers.