Mash Direct recently announced a new feature on some of the consumers’ favorite Mash Direct sides – air fryer cooking instructions, thus adding extra crunch and flavor to their meals.

With these new handy instructions, customers can cook Beer Battered Chips, Skinny Fries, Potato Rosti, Peri Peri Fries, Roast Potatoes, Salt and Chilli Wedges, and Southern Fried Potatoes among others.

“As home cooks across the country fell in love with the ease and health benefits of air frying, boosting air fryer sales by over 2,000% since 2021, we saw a chance to make our farm-fresh sides even more convenient and versatile. Our venture into this trend demonstrates our commitment to meeting consumer demand and addressing energy and cost efficiency issues. But rest assured, this new cooking method keeps the unrivaled freshness and flavor Mash Direct is known for,” a recent press release reveals.

According to Jack Hamilton, CEO of Mash Direct, the company is excited to be able to offer its customers a new and convenient way to cook and enjoy its products.

“The new cooking instructions will make our products accessible for even more consumers, and we hope this new addition to the range will help us continue to grow our brand and bring healthy, convenient ready-to-eat vegetable accompaniments to many more tables,” he summed up.