The Pringles and caviar combination is the ultimate of silent luxury snacking, with over 10bn views on TikTok alone. The taste experts at Pringles are collaborating with caviar powerhouse, The Caviar Co., to present fans with the ultimate flavor experience – the ‘Crisps and Caviar Collection’ – in an epic collaboration to connect the world of high-brow munching with social media trends.

A first-of-its-kind collection was created by the two forces, who were inspired by the tantalizing online buzz to introduce the opulent snacking trend to the general public and elevate daily situations. The collection includes three ‘Crisps and Caviar’ packages with flavor combinations that expertly mix Pringles Original, Sour Cream & Onion, and BBQ flavors with The Caviar Co.’s Classic White Sturgeon Caviar and Smoked Trout Roe.

Fans can select from three kit offerings each stocked with a gold collectable caviar keychain to open tins and two spoons to enjoy this trendy snack at home or on the go:

Pringles x The Caviar Co. Smoky Shores (USD49): Pringles® Sour Cream & Onion expertly pairs with The Caviar Co.’s smoky and savory Smoked Trout Roe and decadent crème fraîche for a bright, tangy and balanced tasting experience. Plus, the kit is equipped with a Mr. P bow tie-inspired serving tray to showcase your culinary creations and enjoy on the go.

Pringles x The Caviar Co. Salt of The Sea (USD110): For a harmonious blend of crunchy, creamy, and salinity, top Pringles Original with The Caviar Co.’s buttery Classic White Sturgeon Caviar and rich crème fraîche; enjoy on the Mr. P bow tie-inspired serving tray for peak presentation.

Pringles x The Caviar Co. ‘Crisps and Caviar’ Flight (USD140): Can’t decide between the two? We’ve got you covered with a full flavor flight of Pringles Original, Sour Cream & Onion, and BBQ to pair with The Caviar Co.’s Classic White Sturgeon Caviar and Smoked Trout Roe and enjoy all six of the must-taste flavor combinations.

“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar – and in true Pringles fashion, we’re satisfying the caviar-curious. Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before,” Mauricio Jenkins, US marketing lead for Pringles, mentioned.

No matter how snacking enthusiasts mix and match flavors, they’ll relish in the light texture, balanced flavor, and uniform hyperbolic paraboloid shape of Pringles that perfectly complements this oceanic delight.

“Pringles and caviar are the high-low snacks the world didn’t know we needed, but the combination is simply delightful. We expertly paired our high-quality, sustainably sourced caviar and roe with Pringles flavors that complement each other in taste, aroma, and texture – the result is a must-try collection that takes the guesswork out of pairing and serving caviar, is sure to elevate any occasion, and brings your caviar dreams to life,” Petra Higby, chief executive officer and founder of The Caviar Co added.

Beginning Tuesday, Sept. 19 at noon ET, fans can visit PringlesandCaviar.shop to choose their flavor journey and purchase the limited-edition ‘Crisps and Caviar Collection’. Kits start at USD49, with a limited quantity of daily drops available while supplies last.

The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk.