Pringles Introduces Collectible Rick and Morty-Inspired Flavors
Pringles is continuing its partnership with Adult Swim’s award-winning series, Rick and Morty™, with an expanded collection of limited-edition flavors inspired by the hit show. In addition to the Pickle Rick chips, the two newest flavors, Honey Mustard Morty and Look at Me! I’m Cheddar & Sour Cream, are rooted in the show’s absurdity captured by the quirky cast of characters.
After two years of popularity, the Flavor Stacking craze pushes fans to find new, creative ways to enjoy their favorite Pringles chips, by combining different flavors and eating them as “stacks”.
Pringles is re-launching their special edition, collectable ‘Pickle Rick flavor previously released in February. This flavor pays homage to a classic episode of the same name, while the other two – ‘Honey Mustard Morty’, and ‘Look at Me! I’m Cheddar & Sour Cream’ are new additions to the range.
“After launching the Pickle Rick crisps for the 2020 Big Game, the response from both fanbases was literally out of this world,” said Gareth Maguire, senior director of marketing for Pringles. “The Pringles brand prides itself on pushing fans to find new, creative ways to unlock endless dimensions of flavor. Paired with the standout hit, Pringles Pickle Rick crisps, these snackable, stackable crunchy treats are an absolute must-have for fans.”
“Through our partnership with Pringles, both brands have had the unique opportunity to bring engaging content to Rick and Morty fans,” said Jill King, senior vice president, marketing and partnerships, Adult Swim. “With the expansion of our partnership, we’re giving two other key characters their moment to shine in Pringles form.”
The limited-edition Pringles Pickle Rick, Honey Mustard Morty and Look at Me! I’m Cheddar & Sour Cream crisps will be available at Walmart and on Walmart.com starting in September, for a limited time only.