Tasteful Selections Introduced the ‘Hassle-free Cooking Experience’ Potatoes Your Way
RPE LLC’s specialty potato brand Tasteful Selections has launched a new product called Potatoes Your Way as part of its ongoing innovation to meet changing customer and retailer demands.
Realizing that consumers look for ideas for recipes and potato-cooking solutions 6,600 times a month on average, this product fills a vital need for simplicity in the kitchen. Potatoes Your Way offers a hassle-free cooking experience, presenting 450 grams of fresh Honey Gold potatoes paired with carefully crafted seasoning, all packaged in a sustainable fiber tray. This creative product offers value and convenience at a competitive price point by fusing consumer data with culinary trends.
Available in Garlic Parsley (a savory garlic and parsley blend) and Zesty Italian Herb (a rustic herb blend with a dash of red pepper). The choices are boundless, from crispy air fryer creations to quick microwave solutions, velvety mashed potatoes to beautifully roasted. The multi-purpose, recyclable, and biodegradable tray can be used for microwaving, chopping, prepping, and presenting the potatoes.
“After overcoming pandemic-related hurdles and prioritizing the availability of potatoes on supermarket shelves, RPE has reinvigorated its dedication to innovation. Our team at RPE has conducted extensive culinary and consumer research to explore the optimal potato preparation methods and identify seasonings that offer a flavorful experience, ultimately delivering a blend of taste, convenience, and variety,” Rachel Atkinson-Leach, Vice President of Brand & Category Excellence, states, cited by Perishable News.
According to industry studies, consumers want potatoes that are easy to cook, come in smaller sizes, and come with recipe ideas. At home, many love mashed, baked, and roasted potatoes. To better understand these preferences, the RPE team conducted significant culinary and consumer research.
Potatoes Your Way will be available in limited release starting October 2023, with full-scale availability slated for January 2024. However, the company will be showcasing Potatoes Your Way at the IFPA show in Anaheim October 20-21; come visit us at booth #1463 and sample YOUR way.